Blog Optimization for Profit - Part 3

In Part 2 of this series, we talked about how gettingYou can read more about it on Google.com
high quality links from authoritative websites in yourtechnology/.
field can boost your search engine rankings. This time,It is claimed that the higher the PageRank of a certain
we're going to explore further into linking strategies andwebsite, the more frequent Google's robots will visit
how to determine and obtain "high quality" links. We'rethe website to index it. It is also claimed that the
also going to talk briefly about Google's PageRankPageRank of a page will also help it to rank higher in
system.Google's search engine results. In short, having a high
First, let's examine a regular link. It's a piece of text. ItPageRank might bring you many benefits.
can also be an image that links to your blog but, for ourNow, there is much debate among webmasters about
example, we are using text.PageRank. Some webmasters say it really doesn't
Some of the factors that matter most are:make that much difference. They are half right. Page
1) The address which it links toRank, in itself, is not the key to worry about. The actual
2) The text of the linkpower of search engines to affect your blog's visibility
3) The PageRank of the page on which the linkis in the keywords of your blog. When people do a
residessearch, using your keywords, you will automatically get
Let's analyze this information one by one.a high PageRank if your keyword combination is
You naturally want the link to link to your blog but tounique and a low-competition keyword or phrase.
which page of your blog? Do you want to link to anRemember this: Page Rank is only a side effect of our
individual post or to your blog home page? Since yourreal goal which is to get people onto your blog. People
blog is a constantly updated website, it is always wisedo not search according to Page Rank they search
to point to your main page instead of individual postswith keywords they type into the search box. If your
because individual posts tend to be very time-sensitive.keywords are poorly thought out you will not rank at
One of my blogs, on News and Commentary, is aall.
good example of this. Usually posts are outdatedYour blog will start with no PageRank at all if Google
within hours or days of posting.has not indexed your blog. Once Google's robots find
The text of the link also affects your rankings for ayour blog, through links on other sites, your blog will
certain keyword.start with a PageRank of 0 (zero) then, depending on
Let's say your blog is about "technological gadgets"the PageRank (keywords) of the referring page, your
and another site has a link that says "Miss USAblog PageRank will also rise. The referring page is the
Pageant" and links to your blog. Doesn't make muchwebsite/blog that is linking back to your blog. Google
sense, right? You want a lot of links to your site thatwill find your link on their page and follow it back to
contain the terms "technological" or "gadget" to greatlyyour blog. Simple, eh?
boost your rankings for those keywords. You see, theGetting high-quality links to your blog will help direct
links from other similar sites with your keywords istargeted visitors to your blog, who are interested in
what the search engines read. The more accurate theyour niche, thus enabling search engines to find and
keywords of the sites linking to you, the better you willindex your blog and ultimately rank you higher in search
rank in the search engines. Hence, it is essential to putengine results.
some thought to requesting links from otherYours for success in life.
webmasters as you want them to link to your blogJim DeSantis
with appropriate keywords.P.S. - Please forward this article to someone who can
Now, about Google's PageRank. It's basically a scaleuse it.
set by Google to measure the popularity of websites.